Admittedly, launching a web hosting company is relatively easier today. You can set your data center and get things going very cost-effectively. And if you’re trying to take a shortcut, you can even start with resellers’ account of well-established hosting companies (this is a topic for another discussion though).
If you own a web hosting company, one of the foremost priorities should be delivering exceptional support to the customers.
According to a research, 75 percent of customers say that it is critical or very important to interact with a salesperson who is available at times of need. 68 percent said that it is important to interact with a salesperson who understands their needs and preferences.
So if you’re simply focusing on your product and not paying heed to the human side of your business, you’re going to lose an awful number of customers. Poor brand credibility is another problem you’re going to have to deal with.
Meaning to say, providing the customers a satisfying experience is not optional anymore. Along with quality product, you must also provide them with quality communication level and quick solution.
Sadly, this is easier said than done. First, given the end-customers, today, are more demanding than ever, pleasing them is very difficult. Second, employing an in-house team of customer care executives is a costly task, which might not necessarily appeal your financial stature.
A simple solution to these problems is outsourcing professional web hosting support. This not only works efficiently but also is affordable to even small-scale web hosting companies.